Product Manager

Product Manager

Shopee Singapore

Aug 2022 - present

Product Manager

Product Manager

Holistics Data

Feb 2020 - present

Sales Intern - Dream Internship

Sales Intern - Dream Internship

Procter & Gamble

Nov 2017 - Aug 2017

1. Project brief - Develop holistic project to help P&G win wet-market in Ho Chi Minh City including: + Collect and analyze retailers' insight, shopper behaviors and wet-market characteristics + 7-Day Activation Campaign at 1 piloted wet-market + Revise company existing strategies and propose new recommendations 2. Result - Increase 1.2x Total Sales Revenue of 1 piloted wet-market in Ho Chi Minh City by 7-day Activation Campaign - Key learning points: FMCG industry & market understanding; Research skill; Questioning skill

Growth Lead

Growth Lead

Unstatic Ltd, Co

Nov 2017 - Dec 2019

• Negotiate and set partnerships with global affiliates (US, Japan, Korea, India) • Boost app revenue by implementing seasonal sales campaign, in-app discounts, and behavior- based user incentivization • Increase user life-time value via pricing research, survey and data analysis • Gain 50-60% discounted contracts with third-party service providers, saving $500-$600 every month for the company • Define strategic channels of distribution using Firebase, Google Analytics, Google Data Studio and Branch.io • Research and analyze the Chinese app market

Owner and Writer

Owner and Writer

tuanmon.com

Nov 2017 - Dec 2019

I believe that technology helps improve human productivity. But lots of good products go unnoticed by those in need either because of low-to-no marketing effort or simply because people do not have time to explore around.

Vice President, incoming Global Talent Program

Vice President, incoming Global Talent Program

AIESEC Vietnam

Nov 2016 - Nov 2017

• Boost team result of 33% compared to the previous year • Facilitate collaboration between sub-teams by group training and personal coaching • Key learning points: Talent management; Training/Coaching skills